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You can tell when something is really in style when even the most shallow, meanspirited and popularity-infatuated of daddy's girls and metrosexuals are wearing garments that a year ago they would not even have allowed to be draped around their dead, casket-ridden corpses. They wouldn't have been caught dead wearing something so "BLAH," so they said - but here they are a year later, cashing in on eco-friendly clothing's cutting-edge trendiness; and most of them aren't even dead.

For those of us who are a little less evil, that environmentally friendly clothing is the "in" thing is more of an added bonus than a sole reason for wearing the clothing. After all, how do you think eco-friendly clothing BECAME fashionable? Certainly eco-friendly clothing's popularity wasn't pioneered by the aforementioned fashion-senseless fanatics from the paragraph above.

No, environmentally conscious clothing became fashionable because the environment has been so badly damaged that it is no longer possible for people who are even remotely intelligent to continue to turn their back on it. Or maybe that's just wishful thinking on my part and the real reason is that it's simply more comfortable to wear clothing made from organic cotton than it is to wear cotton that's been marinated in pesticides and spliced with synthetic plastic fibers. Comfortable is always in style. It's hard to be cool WITHOUT being comfortable.

I think the environmentally friendly characteristic is just incidental to clothes that are more people-friendly. As long as the clothes are environmentally friendly that becomes a good marketing campaign, because the environmental movement has become very popular. The simple fact that environmentally friendly clothing IS environmentally friendly makes it fashionable.

As long as you're buying environmentally friendly clothing you're going to be eco-fashionable; at least for now. We all know how the fashion industry works. Maybe you could start the next trend and be the first to go for child-laborer-friendly clothing. In order to sell it though, someone would need to think of a better catch-phrase than "Child-laborer-friendly." Something more like "eco-fashionable," because without a better catch-phrase the shallow, black-hearted people wouldn't buy it and unfortunately, since they are so numerous, we need them as much as they need us.

Learn more about this author, Matthew Tyler Funk.
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