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How to set your pricing on eBay

Pricing your goods for eBay is one of the most important decisions you will have to make on an often daily basis. If followed through without much thought then you are likely to loose a lot of money but if done correctly, it can mean the difference between a hobby and a very successful career. The following guidelines will provide the serious seller with a valuable path on which to increase their overall profits.

1. Know your Item.

The most essential first step to pricing your item is to know how worthy your item is in quality and longevity. This might surprise many people who think the market research aspect is the pinnacle of this particular process however unless you know your product inside and out, you will be wandering in a thick fog. It's safe to say a majority of sellers price their items either too low or too high, hence the many sellers giving up and writing articles about how eBay is impossibly difficult to get into. Do not follow the crowd thereby settling for a price of which you have no idea whether it be the ideal or maximum. As I will mention further on, the way you market your goods is key. The more customers you get to each auction, the more bids you will get regardless of your competitor's prices.

Find online sources of information about your product and become an expert so that you are fully aware of the benefits it will give the lucky buyer.

2. Marketplace Analysis.

Market research of course is still very important and you will need to spend a large percentage of your time in this area. Use the eBay search engines to find what your competitors are pricing for their items and how many they have sold in different time frames. It is possible to search for only 'completed listings' which will give you a marvellous account of how popular your particular product is. Think also about the time your auction ends so that it is not the second or third auction selling the same product on the same evening. Study what the brick and mortar stores (eBay jingo for real-life shops) sell the products for too.

3. Ebay Fees.

There are a wide variety of different fee structures on eBay depending on the initial starting price, the number of items, the length of the auction and the closing price. As well as these there are the optional added extras which can spruce up your listing making it both more noticeable and also considerably more professional. If selling a car or an expensive item, then these added extras are well worth the investment.

You need to spend time constructing


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