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A look at YouTube's business model

by j Cappe

YouTube has taken on the likes of Internet giants google and yahoo in offering a video communications platform, undeniably the best in show. YouTube has created the independent video producers dream. Using alternative distribution channels, such as Apple and cell phones, offering mobility in the video marketplace. Artists can create and post whatever video they want to create, share with others over the world, and do it through the most creative company on the net today. YouTube is the foremost leader in video sharing, transferring and creativity on the net today. No one else even comes close to competing with them in their marketplace.

YouTube is nimble enough to move across applications via the user, instead of being trapped by the google and yahoo's structured platforms. The "Anyone, Anywhere, Anything" mentality has driven YouTube to re-invent the communications and video production of the web. They have opened the doors to any entry level videographer, whether by cell phone or production camera, allowing both young and old to have their own sites, share to family and friends, or share with the masses. Unrestricted artistic creations flowing worldwide over the net. Its a true success story for free communications and information transfer.

YouTube is the most successful video business model on the Internet, and in the world.

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