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the front, so people know there is information on the back. You might even put a little arrow or pointing finger after the phrase to empahsize to people that there is more to come.

4. Do use the back of your business card, but avoid doing "fold-over" cards. Remember you want this little ad to be easy to use. Fold-overs don't fit the easy to file or easy to scan category.

5. Make your copy is heavy on the benefits. Tell them the joyful result they will experience when they do business with you.

6. Don't forget to make that offer. That's the call to action part of your ad. Make it worthwhile for them to contact you and ask for the service or product you're offering.

Consider how inexpensive it is to give out a business card. Yet some people hord them. Well, if they're not selling for you, I can understand hording them. But consider how cheap is the client who is secured via business card solicitation. It won't happen every day, but it doesn't have to happen often to justify the investment. Especially when you maximize your chances for business card marketing success, by following the suggestions I've made.

There you have it. Didn't know there was so much to business cards, did you? Neither does your competion. And now, you have the edge.

Learn more about this author, Jim Ackerman.
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