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meant to appeal to, with all the smug elitist(economically, not artistically) references to certain wines and French phrases dropped in for no real reason? Why, the kind of wealthy, vaguely-liberal(but not committed), NPR-centric, Hamptons-vacationing, conspicuously-consumptive readership Salon has been trying to cultivate, as signaled by their fawning piece about Alice Waters, as well as any of Farhad Manjoo's pieces(which are written with the assumption of wealth on the part of the reader). The kind of people who would have eaten nouvelle cuisine and actually claimed to like it. Who would deeply identify with UNDER THE TUSCAN SUN. The people who don't even notice you walking the other way and try to knock you down while their cellphones are stapled to their ears. Who claim to hate George Bush but are the only ones who've economically benefited from his reign. Liberal versions of Patrick Bateman, basically.

And who don't read cartoons, and even if they did, wouldn't know a good one if it bit them hard upon the hindquarters.

One hopes Salon will listen to its readers and stop this thing and put Lay back in her slot. It's painful. I imagine they're getting a lot of pageviews of it solely because of amazement at its utter badness. That will last exactly three, maybe four, weeks. Then the novelty will wear off.

We're laughing AT them, but they don't get it.

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