by Glenn Wilson

Created on: November 21, 2007   Last Updated: December 20, 2007

A static page vs a dynamic page, is a single 'landing' page that is the essential pitch for a product or service you are promoting. Often summarizing and condensing and entire set of dynamic or variable pages into a single concise expression of what you offer a particular target audience. You have to grab the prospects attention and keep it drawing them into the benefits your product/service offers.

Clear and concise wording is the art and essence of a Static Landing Page. Landing Page Builder is a product by Sean Lowery that helps with the process of distilling the content from and entire web site into a single promotion. It aligns with the main goal of the web site. The most common mistake of a manually made landing page, is to try to appeal to all prospects, rather than focusing on the key constituency of your web site. A variety of adwords clients will click an ad out of very generalized curiosity. Landing Page Builder helps you focus in on the attributes your product or service offers to the most important reader. The one who will buy into either an ongoing relationship via email or answer the call to action that you will end the static landing page with.

One of the biggest reasons to use a static landing page is to prevent the client from 'wandering off'. If you leave the opportunity to 'click away' from your pitch. A least a percentage will stray from the page you want to them to follow. Landing Page Builder by Sean Lowery is the package that helps you lay down the path for them to follow. Its how you space out the bread crumbs of information that keep the customer pecking away at a pace thats known to work.

If you are building an email list, you will want to match the message in the email campaign to the primary message in the landing page. Landing Page Builder helps develop the overview you are looking for in the 'program' mix. A comprehensive, persuasive approach to helping your customer with the marketing decision. Theme integration is the general concept, bringing all the strings of the theme into an articulate whole, thats easy to understand with out being patronizing is the knack. Landing Page Builder is the tool to help with this Integration.
Scan-ability or the ability to quickly get the gist of the message is also an important aspect of a great rather than a good sales landing page. Most people are 'grazing' information, scanning for something that compels them to action. With the web you are always just a back button away from losing the clients

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