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to be prominent and easy to subscribe.
There's a little more commitment necessary from a visitor to subscribe to a newsletter than to an RSS feed. If they are interested enough in subscribing, they have to be able to do it easily.

8. Stay on top of residual effects in the blogosphere.
If the story is good enough to get a major boost from these guys, then it's good enough for the legions of smaller bloggers out there to talk about. And while they will not give you as much traffic as the big players, make sure you are aware of who is talking and what they are saying. Get involved if possible.

9. Use the pickup in promotion to other sites.
There's nothing wrong with saying that the Digg community or the editors at Slashdot found your content compelling. Across the Web, users generally have a feel for which sites have good editorial taste, and if they chose you, don't be afraid to make it known.

10. Don't become a one-hit wonder.
A pickup by any large Web site can do wonders for your traffic numbers, but you can't make a name for yourself online with only one piece of compelling content. Put out as much good content as possible and you'll begin to develop a brand name that visitors trust.

Obviously, content is king — that's why you got picked up in the first place. More compelling content means more pickups which means more traffic.

But when you do get that major traffic boost, make sure you are ready.

Learn more about this author, Jason Unger.
Click here to send this author comments or questions.

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