Woman are the majority of this earth and their buying power is growing exponentially(according to Wanda McPhaden of the 'Reality Times'). If you're part of this major buying market, your walking around with a bullseye on your backside. Have you noticed the incredible shift in advertising mentality, in the last 5 years? Do you remember what shopping was like before 'Sex and the City"? No matter where you look you can see the changes. Television is crammed with commercials for "female" products, be it beauty products or the latest in female hygiene technology. The Internet has changed and is unrecognizable. Big round fonts with Jello-ish texture, soft pastel colors and heaps of alternative content for women, by women.

One of the most disturbing phenomenas, resulting of this economical shift of power is the "Women's Business" trend. Respectable Sites like WallStreet.com and Entrepreneur.com decided to branch out to the "female niche" with sister sites like WomensWallStreet.com and WomenEntreprenouer. Although I do subscribe to these sites, a burning question comes to mind:

Why do women need a special site do explain business to them? Is men's economics different from women's economics? Isn't both our money green?

As a subscriber of both the regular Wall Street and the Women's Wall Street sites, i can tell you pretty straightforwardly: No.
While the men's cash is a burly forest green, us women get a soft, cuddly pastel green.

A look at the two Entrepreneur sites will show that they are quite similar and if you contrast and compare two articles about the same subject, you will find the difference is pretty cosmetic. While The regular Entrepreneur is all about power and respect. It's female counterpart is all about separating your (naturally) maternal side from your business persona. A more thorough read of a number of randomly selected articles, from each site will leave you with a general feeling that the Woman Entrepreneur site is a little shallow and never really talks to the point, while the regular site (which links to articles of both sites) has some solid writers, who give actual, implementable tips.

For Wall Street, you don't have to go that deep. On the front page of WallStreet.com you've got titles like "Fears that overseas growth won't be strong enough to put U.S. markets back on track..." and "HSBC may have to increase its reserves for souring subprime loans...". On Women'sWallStreet.com's front page, you'll find "IBC or Inflammatory

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