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new recipe's every day if possible, although every week is acceptable. You have an uphill battle to attract visitors to your web site, and every little helps.

Thirdly, and possibly most crucial of all; Links make traffic. Negotiating mutual links with partner' sites with which your web site has a common goal helps the long hard slog of getting a decent Google page rank. A builder for example could have mutual links to recommended Architects, Interior Designers, Electrical contractors, Plasterers, decorators, paint specialists and timber merchants. They in turn would have links back to that builder. The idea being to provide potential customers with an all in one' service so that they need not go elsewhere. Every link used is an extra vote, and the more that link is used, the higher the link traffic. The higher the link traffic, the more votes' and more search engine hits, widening your reader base and therefore your potential customers', and needless to say, your Google page ranking.

Remember this; the World Wide Web is littered with poor orphaned web sites whose creators set out with such high hopes. For every dot com success story there are thousands, some would say millions, mired in obscurity. By adhering to the principles outlined, you will increase your site's chances of success. Oh yes, and a decent Google page rank.

Learn more about this author, Martyn Kinsella-Jones.
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