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Using blogs as PR tools

Oh! So that's what blogging is all about. I thought it was just about giving you the ability to communicate your thoughts/feelings/experiences on the web, at no cost to you, in the hope that your family and friends can catch up on what you're up to - like an online diary. Silly me!

I suppose if you looked at it from a marketing public relations point of view, blogging does give you the perfect opportunity to convey information about services or products to potential customers without it becoming too "in your face" blatant advertising. But I guess this is all new to me as I never thought of it like that. I have always been hesitant about opening up my life to an audience whom I have never met, but recently with my move to a new country, it has been the "must have" vehicle for keeping everyone back home updated of our adventures in our new land.

There is a dark side to blogging though, and this is those out there who use and abuse their blogs to drive readers to other sites where they unscrupulously dangle carrots about earning large sums of money, or advertising ebooks (what is that by the way, if not the regurgitation of some meaningless drivel about information you know you could not care less about, but some crazed loner out there sees fit to sell it, and what's worse, folks still buy it - WHO KNEW that would be an enormous trend?)

The fact that I have (and I'm holding up my hands here) have (in the past) fallen for what apparently appeared to be honest and reliable opportunities for folks like me, who spend a good part of the day, at home looking after the children, to earn a few extra dollars without having to try too hard to achieve it. Asking for too much, probably. Deserve to be ripped off, I don't think so. It is the age old adage of "too good to be true".

These opportunities are never, ever honest and reliable, even worse if you have to pay for them, someone must have thought that like the consumer who goes into a shop in the shopping center, you see something you like, so you pay for it, take it home and use it, whomever got into selling information, must actually think that we want and need it, therefore we are expected to pay for it. Just like a legitimate shop. Again, not so.

At thge end of the day, they don't really care about whether you need or want the product or not, all they are after is building up their lists of email addresses. All of these email hoarders use blogging to get into the community, then they build up relationship with the members,


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Using blogs as PR tools

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    by Frances Laing

    Blogs hold tremendous and exciting potential as PR tools. The U.K. is way behind the States in thinking about this - (and

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    Oh! So that's what blogging is all about. I thought it was just about giving you the ability to communicate your thoughts/feelings/e xperiences

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    To understand the power of the blog, the first of the social media offerings levied by open source Internet communication,

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Using blogs as PR tools

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