The advertising world changed in 1999 to 2000 and made its first big moves in its current direction back when September 11th was the lastest news. More than half a decade later it is being reported that the direction it has taken is finally getting set in stone.

What I am talking about is the fact that "online adverts" have knocked out their peers in the newsprint and television industries... advertising power used to be concentrated amongst those two sectors, mostly all owned by Rupert Murdoch, and what happened is that the internet just butted in and took over a larger and larger chunk of advertising 'control'.

So many sales are generated by the internet each day now that smaller "old-world" advertisers are already left high and dry, whilst larger firms such as Murdoch's are trying to get in on the new action by owning entities like myspace.

21st Century advertising is not advertising as we used to know it. It is more apt to call it "commercial communication" - since we tend to associate advertising with being harassed by a bunch of messages, sometimes convincing, to spend money asap. The new method, almost 100% of the time, involves tracking down someone who is willing to make it clear that they want to buy a particular thing and then you go to your stockroom and get one of those things and 'advertise' THAT to them.

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