The future of Advertising

The wave of the future for advertising is high tech advertising. Advertising is moving in the direction of our global technological world. Advertising will not stand still and let the world move by. Advertising will keep up with the increasing technological aspects of our new global economic world.

Some of the things that will change in advertising are as follows:

1) The trend for high priced advertising will be replaced with cheaper and more productive forms of advertising. There are so many advertisers on television that viewers are inundated with advertising.

Advertising is very expensive with the top advertising companies spending millions and billions of dollars on advertising. The top medium for advertising is the television, but television is the most expensive advertising.

Advertisers typically pay $200,000 or more for a one to three-second segment of television advertising.

Today television viewers with their remote controls can easily switch channels and not watch this highly expensive advertising.

Therefore companies are looking for ways to reduce costs in advertising by finding other media.

Advertisers have begun using diverse mediums for advertising that are cheaper than the traditional forms of advertising and produce better results.

And that is other media besides magazines, newspapers, direct mail, billboards, television, and the Internet - the most popular advertising mediums.

Other diverse media used today are any places where people will look at the ad, such as buses, shopping carts, supermarket floors, ads on video screens in fast food restaurants and ballparks, large mall posters, ads attached to animals, ads on your movie screen before watching the movie. And the indirect advertising of products within movies. Such as a kid sitting on the couch digging into a bag of Lays Potato Chips. What about Mayor Guiliani appearing in a movie - was that an indirect advertisement for his future run at President?

Many companies will do more Internet advertising where advertising costs are almost nil. Why pay millions and billions of dollars for advertising that may or may not be seen.

But the whole problem with Internet advertising is that it cannot be easily targeted. Who is to say that out there in the vast informational highway, you will get the people genuinely interested in your product. This is not easily predictable.

2) Diversified advertising that

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