Advertisements are all around us. From the magnet placed on the door of a company vehicle, to television commercials, consumers are bombarded with advertisements at every turn. The future of advertising lies in creativity and product placement. With technological advancements such as digital video recorders and TIVO, consumers have the option to completely avoid viewing traditional television commercials. This forces advertisements to become more creative in developing advertisements.

While print advertising will essentially remain the same, television advertising must become forward thinking to be successful in the future. Manufactures will begin to produce fewer traditional television commercials and replace them with product placement. Consumers will be subjected to major brands in the television shows they view. A particular appliance company may strategically place a dishwasher in the kitchen of a sitcom family, while a brand name soda and potato chips may be visible on the kitchen counters.

Currently, major news networks run banners with additional news information across the bottom of television screens. Many advertisers will convert to this method of advertising during your favorite television shows. This makes it virtually impossible to fast-forward through the commercials with devices such as DVR's and TIVO's. This may quickly become the most hated form of advertising due to the lower portion of the viewer's screen will be obstructed with a commercial.

Radio and print advertisements are not subject to such radical advertising changes, though the creativity of these ads must continue to capture potential customers attention and invoke the urge to make a purchase. As technology advances, so must conventional advertising methods.

Learn more about this author, Angela Russell.
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