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The Chinese as a nation in the field of car manufacturing aren't as well established as a lot of other Asian countries such as Japan for example. They also have a reputation within a lot of countries as a producer of although cheap, somewhat unreliable electronic goods, which a lot of people see as being made as a result of people being exploited as well. This together with the fact that the massive amount of patriotism in America is still prevalent and thriving meaning that a lot of Americans always prefer to buy American made good if they can, means that the Chery is very likely to be a flop in terms of sales and demand.

The name Chery for a start is also a bad move, as it appears and will undoubtedly be thought of sub-consciously as just a misspelling of the English word cherry, which from the start undermines the Chinese craftsmanship as being a cheap replica of the American models. The fact that the majority of Americans are very patriotic towards their own countries goods and services as well will likely mean there is very little demand for the Chery unless it offers something that all the car manufacturers already in the country can't already offer, which is very unlikely in itself. Another issue arose recently as well when the producers of the cherry illegally copied some of General Motors car designs, meaning any intrusion into the US market will almost certainly be met with extreme hostility by GM, and as the biggest car company in the world as well, they certainly have the power and inclination to make it as hard as they can for the Chery to enter the US market successfully.

The image of the Chinese government as well can only harm the Chery as an import in the United States, because there is still a strong image of China as being a communist controlled country, even though now they have started to become more westernized and democratic. The fact that a lot of bad feeling still exists towards Japan and Russia in the united states today also likely means there will be a lot of suspicion towards the Chinese because of their proximity and similarities to japan, as well as their communist ties and image.

Throughout history there have also been a lot of precedents of imports that have fallen short in new markets, particularly when coming from rival countries. The first example that springs to mind is the Sinclair c5 in the late 80s, which was a kind of electric tricycle that was massively hyped prior to its release, only to sink without a trace upon its launch. Another example particularly relevant to this situation is the soviet built Yugo again from the 80s, which was intended to provide cheap cars for the messes, but which quickly garnered a reputation as being low quality and unreliable.

I can honestly see a similar fate befalling the Chery soon after its release, as with the cheap labor that China can produce, the quality is always the first thing to suffer. And the more established manufacturers already in the united states will certainly make the most of this supposed view as foreign imports as being inferior to boost their own sales, whilst demand for the Chery suffers.

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