Unless you've been living under a rock the past couple of years, you know what Podcasting is. Podcasting has taken hold as a standalone source of content and information. It is just one more revolution in content distribution that the internet promises to deliver.

What makes podcasting so unique and powerful is that unlike standard internet content, it can be viewed or listened to on demand. A user selects his podcast content on the net, syndicates it via RSS or Itunes, and that's it, done. All the user needs to do is plug in his or her Ipod or digital device to the computer from time to time. It automatically downloads any new content updated by his chosen podcasters, ready to go.

The amount of Podcast content has exploded in just the past couple of years, and there is no sign of it slowing down anytime soon. There are in-depth music shows, talk shows, comedy compilations, educational programs and so much more. With all this growth, podcasters are becoming more sophisticated and business-minded. They're starting to understand that the medium has a simple yet sound business model built into it. Provide interesting and entertaining content, build a loyal audience, use advertising geared to that audience as a revenue stream.

So say you're a podcaster, with a loyal and rapidly growing audience. How do you jump on this growing bandwagon of advertising revenue? Follow a few simple steps:

1. Determine your demographic - This is EXTREMELY important to advertisers. They want to know who you're gearing your content towards. Is it the 18-34 youth market? Is it baby-boomers? Is it women over 30? Surely, by now, you have an idea of who your viewers/listeners are. Work up a solid demographic report. If necessary, survey your audience and get a sampling.

2. Prepare a presentation - potential advertisers and agencies like to see their media outlets in neat little packages. Prepare a professional multi-media presentation of your podcast. Most podcasters have a website/blog tied in with their podcast, it's only natural. Set up an "advertisers" section on your site so potential advertisers can find out what they need to know to advertise on your podcast. Most companies use advertising agencies, who in turn use media buyers to put out their advertising. Be sure that agencies and media buyers know about you, and your audience. Provide accurate information about your audience in your presentation, including the much-longed-for demographic information!

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