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Turn on the television or radio. Within a few minutes, you are bound to see a football player in a commercial for electronics, or a has-been actress talking about a nifty new bed. Celebrity endorsements can lead to massive sales growth. Obtaining a celebrity endorsement for your product may seem out of reach. Depending on your advertising budget and the product or service you are selling, it is not impossible to find a celebrity endorsement.
Some celebrities endorse products based solely on what they receive. Contacting celebrity agents is one method in getting an endorsement. Contacting the agent and presenting a well prepared pitch which includes an incentive for the celebrity, will, at the very least, get the agents attention. This could lead to more discussion and negotiation into an endorsement.
Another method you might try is to send your product to a celebrity along with a letter explaining who you are, what your product can do for the celebrity, and asking for an endorsement. You might consider offering the celebrity a lifetime supply, or monetary gain for their endorsement.
The Screen Actors Guild is a good place to start to obtain contact information for celebrities. Just as with consumer sales, expect to receive many no's before you receive a yes. It is vital that once you obtain a yes, you follow through with creating a contract to protect both you and the celebrity.
Once an endorsement is received, sit back and watch your sales skyrocket!
Learn more about this author, Angela Russell.
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Advertising: Getting celebrity endorsements for your products
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