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Sterling silver jewelry is an extremely popular venue right now, especially with the current trend towards geometric shapes. But how does one compete in the market with so much jewelry available? There are several good ways to be a winner in selling sterling silver jewelry.

Of course, the most important factor in selling any kind of jewelry is to have an attractive selection. Choices of styles, with matching components, make a one-stop shopping center. Including some color in the form of stones and beads adds diversity and enhances the solid silver pieces. Texture for the overall display can be added in the form of woven techniques, brushed silver and a contrast of heavy versus delicate selections. Diamond cut features sparkle better, especially when halogen bulbs are used, showing it is important to use the best lighting.

Another way to become a leader in the silver sales force is to include a tip sheet with the jewelry that shares an easy method of keeping the silver bright and shiny. A simple application of baking soda and hot water will brighten the metal and remove a light layer of tarnish. This little secret can be typed up on an elegant little card, placed in a corner of the display and included in the tissue and packaging. Customers who know they can keep their pieces looking as beautiful as they did on the day of purchase will have more confidence in buying.

A third tip for maximizing sales of silver is to show it to its best potential on the sales floor. Keeping it clean and shiny, arranging it so the facets catch the light and setting it off with black velvet or rich jewel tone colors will catch the buyer's eye and perhaps influence a spontaneous purchasing decision. Jewelry is mostly an emotional purchase, so its important to appeal to that aspect of your shopper.

The last tip for selling silver jewelry takes more time but will reap the most benefits in increasing sales: know your product. The finest quality silver is fine silver, because it never tarnishes, but fine silver is much softer than sterling silver. Sterling is more durable, but because it has a tiny amount of copper added, it tarnishes when the copper itself develops a patina.

Now another silver choice is coming to the market. New Argentium silver is the same .925 configuration of silver with a second metal, but in this case, the added metal is germanium. This new alloy imparts desirable properties to the silver: high tarnish resistance, less environmental impact because of the lack of firescale during manufacturing and better durability among other points. Knowing your product, and having the ability to market it to your customers, results in trust and loyalty with increased repeat business and better sales.

In summary, a combined approach of careful, well chosen inventory, superb displays, adding extra value and product knowledge will increase sales of sterling silver jewelry and build a good customer base for future sales increases.

Learn more about this author, Linda Sorcie Smith.
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