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So you have decided to work from home and begin selling the handiwork that everyone says you are so good at. You want to keep your advertising costs low or free of charge whenever possible. Well there are a number of ways that this can be accomplished.

Your best means of advertising is always a business card and they are a must have if you want to sell something. Pass them along to friends and family, casual and business acquaintances, and any time that you are attending a group or social function. If you apply useful information such as a calendar, birth flower or birth stone list, traditional anniversary gift list, roadside automotive tips, or some such other useful information to the back of your business card then it will likely advertise for you long after you have dropped it off. It will have become an item that the receiver wants to keep around and will likely be carried with them in their purse/wallet or kept on a nearby desk. This keeps you and your product right there too!

Business cards can vary in price depending on what you want to invest in them. Shopping online can offer up very reasonable prices on good quality cards at sites such as www.vistaprint.com. A home computer can also be easily used to download photos of your handicrafts and to print up personalized business cards and brochures right from home. There are numerous reasonably priced programs out there and a few questions asked will usually find you the one that is perfect for your marketing concepts.

Also note that a lot of hotels and restaurants offer a brochure area and local businesses are usually encouraged to display their pamphlets there. Make sure yours are utilizing the traffic that flows through them!

Often times community groups, as well as local businesses and restuarants, will hold raffles or draws. Donating a product in exchange for your business card or pamphlet being displayed there can be a great method of advertising. Sporting events or senior citizen activities and centers are always looking for sponsors and having your name associated with community events can really develop a large group of loyalty based customers. Sponsoring or donating to the same event over a long term creates a familiarity with your product name and line, and is a very low cost means of marketing when you consider the long term benefits to your business.

Depending on the size of the market that you are looking at selling to, and whether or not you have chosen to process orders through the mail, your

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