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A brief search on line will find dozens of references to online survey scams from people who haven't made any money. With so many opportunities around, why do some people fail in this easy internet business activity?

Generally because they did not know what they were doing and/or were poorly advised. Most failures fall into one of three categories:

Poor choice of where to start:

They answered an ad and jumped in, not realizing that they were dealing with a sales company trying to look like a paid online survey company, but just wanted to sell them things.

Alternatively, they tried to go the easy route and paid for a list of survey sites only to find it is simply a list of other companies, many of which weren't operating in their country, and even more that offer no more than the remote chance of winning a prize at the end of a long survey. Not only hadn't they earned any money, but they were out of pocket by the cost of the guide.

The simple fact is that there are many websites that will sell you a list of companies offering paid survey work, encouraging you to part with large sums of money against the promises of a full time income for very little work. The reality is that these sites provide nothing that you can't get from a free listing site like http://www.whichsurveys.com which not only lists around 300 companies requiring participants but offers the whole directory in a free downloadable ebook. In fact, because the free directories don't charge a fee for information, they need to be more vigilant at keeping details up to date to keep visitors returning, whereas paid directories have already had your money and have little incentive to do more.

Failure to get started
Many people are filled with enthusiasm until it comes to filling out their applications to take surveys. They look at the pages of information required and decide it's too much work. Although it may seem like a lot of information, the survey companies need this data to determine whether or not you fit the criteria for a particular survey. For example, if they don't know that you have a young baby how will they know to send you surveys about baby food?

Failure to sign up with a large enough number of survey makers.
Not every survey maker is active with new surveys every week. It's a numbers game. If you don't sign up with all the available survey makers out there, you will miss surveys you could have taken and lose income that you otherwise could have made. The consequent lack of income is discouraging

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