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Understanding Web 2.0

to Web 2.0, technologies that are not a bang on themselves but that act as optional to improve the Web 2.0 experience.
One of the most important is Tagging, the process of assigning a generic item (a blog entry, a photo, a video or anything else) with one or few word that categorized it. The ubiquitous Tag Clouds are the result of a complete tagging system: it helps bringing order into chaos and it is a kind of very basic search engine meld with an analytical index.


The second technology is the one about Feeds: XML files that summarized the content of a news websites, or the entries from a blog or, again, any generic item. RSS or ATOM are two of the most common words in website today. The RSS icon also became so widely used that a website exist in order to maintain its de facto standard. Along with it, a whole new ecosystem of software called aggregators has grown both off-line and on-line to harvest this technology.
Finally I have to talk about Web Services, a common programmable application logic based, once again, on XML packet interchange. WS are not strictly part Web 2.0 boom, but it was the first and most expected technology for the business. Its original promise was to simplify the inter-company communication by improving integration and standardization. It is a very good idea, but the so-called Service Oriented Application still did not reach the critical mass to make WS really ubiquitous and, consequently, fully useful.
Apart from this last technology, the most part of ICT professionals considered Web 2.0 as a simple boyish curiosity not worthy of any serious discussion. Almost every company took measures to deny their employees the use of Web 2.0-related websites during working hours, almost nobody of them thought about leverage Web 2.0 for business success or for internal communication. But this is slowly changing now.
Companies are primarily a place where people interact: from two colleagues in the same desktop in the small enterprise to the countless providers and clients around the world of a big Enterprise. A vast network of people is exactly what Web 2.0 is about, so why not embrace Web 2.0 instead of fighting it?
Of course FaceBook & Co is not the right bunch of product for an intra company deployment, but Web 2.0 can and should be adapted to the business world.
Intranets were the earliest example of the (mostly failed) tentative to improve communication inside an office, but, apart from come mostly conventional CMS, none of the reached the intended


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Understanding Web 2.0

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Understanding Web 2.0

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