YOUR WEB SITE CHOICE CAN PAYOFF

Before you choose a designer for your web site you need to answer few questions:

What do you want to achieve with your web site?
How much money are you willing to spend on it?
How much time are you willing to devote to it?

There are different types of Web sites of which we will discuss a few. Decide which of these will best fit your company needs:

1. A simple page: with company description and contact details.

This is the cheapest type of site to set up and requires the least maintenance. Choose a designer that use Web page templates which accommodate this type of web sites. With this type you shouldn't get concerned with fancy graphics, but should instead focus on two key factors:

a. How easy can you describe your product and/or services to your visitors.
b. How easy are your contact information accessible to your visitors.

2. A multi page web site: with company description, contact details, feedback form, product specifications, manuals, brochures, and frequently asked questions.

This type of web site will facilitate work for sales staff. Visitors will be able to identify the product in details and make a decision whether they need to establish contact with a sales personnel or not. Using Graphics and artistic presentations will play a major role in reaching web site goals and objectives. And again you should concentrate on the simple, accurate and updated description of your products and/or services, how accessible and easy to navigate is the information placed on the web site, and last but not least, the readiness of the pages to search engines.

3. A product catalogue: with company description, contact details, and payment system.

This is a full e-commerce web site with payment mechanism and with integration of current sales and order fulfillment. If you are decided on developing a product catalogue web site, you need to know that payback will come from the reduction in the cost of processing sales. The more you can simplify the electronic sales order processing, the less number of staff involved in processing orders you will need. Make sure your credit card processing runs on secure server to preserve the integrity and privacy of credit card information.

Remember that with all three types of web sites you need to register with as many search engines and relevant directories as possible. META tags and descriptive phrases will ensure that your web site will display in response to relevant key searches.

Learn more about this author, Grace Nasralla.
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