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The best things in life are free and marketing is no exception. You can make it a big budget item if you want but why waste money unnecessarily when you've got a good cause closer to home that would benefit far more from the funds?

Consider investing more time rather than money in marketing as it will frequently go a lot further with much longer lasting and wide-reaching results. Always focus your marketing on the district or region who receive your support, don't invest globally if you only support locally.

It has been proved that it is better to spread your investment across a number of different marketing methods rather than invest the whole budget in one method that brings no results. The first thing to do is make marketing and public relations every member of staff's responsibility, ensure each and every one of them has a marketing objective in their annual performance targets.

At their appraisal reviews ask them what they've done to spread the word about your charity, how much income or new supporters that has generated and how they measured their own success rate. It's no good trying lots of different types of marketing if you don't measure the results against effort or funds invested in them.

So start with something simple and have a supply of staff umbrellas, carrier bags, tee-shirts, baseball caps in your colors or with your organization name on. Never miss an opportunity to put the name of your organization out into the community. Every rainy lunchtime in our town our company branded umbrellas can be seen on the High Street.

Rather than spending all your budget on a one-off advert in a single edition of a magazine spend it on branding your corporate property. Make sure all your outgoing correspondence, website, buildings, vehicles and staff carry your name and logo to identify your organization.

Always be proud to be identified with your organization. Your mission in working life is to be there to help people so announce it to the world. Don't whisper it like something you are ashamed of, shout it out loud and clear!

Make yourself known to the groups of people who could one day benefit or are most likely to know somebody who can benefit from your organization. If you are a children's charity organize a mailing campaign to every local school in your district or the nurseries, Brownies, Guides, Scouts, The Church and Women's networks. Invite them to support you either by attending an event you are organizing

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