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"Unleash the Beast Within You", is the ever-popular slogan for the Renato Watch Company. Quality, style, workmanship and thus, a great "bang for your buck" is the key to purchasing a great timepiece. Buying a watch, therefore, is not so much of a "how to" process as it is a "know how" one.

Renato was founded by Daniel Mink, the ingenious maker of high end watches for many years. Sold exclusively on the web, there are no advertising fees, store overhead, commissions, etc. to incorporate in the pricing. Renato therefor can sell its watches for less than other watchmakers who spend billions each year in billboard advertising alone.

There are several collections of Renato watches to choose from, and each collection has different "versions" which complete each collection. For example, there are stainless steel bracelets as well as gold-tone and rose-tone bracelets. There are genuine alligator bands(made in Austria) and swiss PC rubber bands (all Swiss made), as well as stainless steel rubber integration bands. The dial and bezel, of course, actually define each individual collection however. Dials are comprised of the ever-vibrant carbon fiber, the elegant-laden genuine mother of pearl, sun ray dials which glow in the sun, and Chinese lacquer finishes on the newest collections, such as the Cyclops and Stallion collections.

These watches are not only the most elegant in the world in my opinion, but they are indeed practical in terms of their overall price for high-end watches-ranging between $399 to $3999 per watch. Just compare these to any other high end watch commanding a "presence" on the wrist and you will immediately recognize the value you are getting. Here's the scoop: EACH watch, no matter the price, gives you a genuine sapphire crystal (the hardest and most scratch resistant in the world); 300 meters of water resistency; dual deploy-ant clasps; genuine swiss-made movements; and a five year warranty. These are my friends, the finest made watches in the world.

From the original "Beast"-a 46mm watch grew the "Wildebeast"-48mm. Then came the 50mm "T-Rex", and now come the "Stallion", "Cyclops", "Vulcan" and "Jackel" collections. Yes, these are big, bold watches which definitely make a statement on the wrist. The Beast and Wildebeast collections even have diamond versions in both pave(inside the dial) as well as versions containing diamonds on the bezel and lugs.

Renato watches are written about in the finest watch magazines-for free! These magazines ask Renato for permission to place articles in their publications-not the other way around. This type of frenzy and other customer testimonials, such as this one, are all the advertising Renato needs. So my fiends, visit Renatowatches.com and "Release the Beast" within you. It is how you buy a watch simply because it allows you to compare style, price, quality and, thus, the practicality of purchasing a watch made by Renato. P.S. There is an outstanding ladies line as well! WOW-what a watch.

Learn more about this author, Colin Preseley.
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