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Cold calling, has everything to do with making your first impression count. Put on your best behavior, smile naturally, when greeting your prospective customer and be ready to be sized up within those first few moments.
Face, to face cold calling is not a natural ability many people are suited for. But, with time, patience and enthusiasm, you will have the moves down to a perfect rhythm. You have to put yourself in front of a complete stranger that you may know absolutely nothing about, in order to make a sale. The first hurdle you must overcome is, selling yourself.
Be polite, as opposed to being rude. You do not want come off as being presumptuous, by barging right into your sales pitch, unless the prospect is challenging you, as to what it is you want. Why are you taking up their time?
Do not evade direct questions. When a prospective sale is at stake, it is always best to address any questions a prospect might have about the product. This conveys sincerity and harbors trust.
Everyone is different. What works for one person, might be poison to another. Do not be inflexible with your sales approach. A good cold caller is able to bend with the wind and weather out the storm. Becoming familiar enough with your product and delivery, allows you to be expandable enough, to adapt to many different sales approaches.
If you are cold calling on someone and the family is having supper, do not keep your foot in the door for long. Tell the prospect you apologize for intruding at their dinner time. You will stop by again at a more convenient time, the next time you are in the vicinity. Do not pull up a chair at the dinner table and ask, what they are having for desert.
When selling your product, or service, do not deceive the prospect with false claims, or statements. Honesty really is, the best policy. If you resort to making over the top claims about the product, you are not really creating a desire for your potential customer to buy. Instead, you are digging yourself a hole, that you might not be able to climb out of later. Remember, distrust was already present, as soon as your prospect laid eyes on you. Your job is not to ad more apprehension to the presentation you are trying to make. Exaggerations are hypes. Do not hype too much, or too often. It becomes an addiction, that's hard to shake.
Do not look away from your prospect when answering questions. Look at the prospect when pitching your product. Also, if you do not know an answer about
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Cold calling: What not to do
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