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How firing some customers can lead to greater revenue

We all know that the old saying, "The customer is always right." just isn't true. As a business owner or manager, you know that while the customer is not always right, they should always be satisfied. Some people cannot be satisfied regardless of how much you try. They always have something to complain about.

Have you ever wanted to tell a customer to "get out, and stay out!" For some customers this may be the more profitable decision for you. Customers who tie up your phone lines, continuously return products, yell and scream that they are right, and throw fits in your place of business, cost you money. You might consider firing your customer.

Every customer cannot be pleased all of the time, but those customers who are continually on the phone to you are tying up your phone lines. Busy phone lines prevent other customers from contacting you.

Customers who continuously return things cost you money in shrink. In most cases items that customers return cannot me resold, meaning you must attempt to return the item to your distributor. Depending on your relationship with your distributor, you may not receive complete reimbursement.

Customers who cause a scene in your place of business deter other customers from making purchases. A potential sale could be lost due as a result of seeing an unhappy customer.

While it is vital to attempt to please every customer, keep in mind that some people simply cannot be made happy. Considering firing your customer if you have gone above and beyond the call of duty to appease them. You will save money if you do.

Learn more about this author, Angela Russell.
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