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blogs can be an interesting way to keep things like safety at the forefront, and to use case studies to explain and advance particular ways of doing things.

Industry Connections: Here's where you toot your horn when you've received an award or landed a contract. It's also where you post industry-related articles that deal with finance, insurance, labor and all of the other issues the industry faces as a whole. Sharing your opinion with others in your industry promotes an open exchange of ideas and viewpoints ultimately helping everyone to find common ground.

By now you should be seeing that there are not only a multitude of topics but each topic has many parts to it as well. You don't have to cover a topic completely the first time you write about it. You can cover it in parts over a period of time. If you list all the topics anyone of the people above could find informative and useful you will have quite a list. Ideally you will create a blog editorial schedule, much like magazines do, so you know at least monthly what topics will be covered. Then, if you divide the responsibilities so that different people within the organization write about topics relative to their work you will have a good start at publishing an active blog.

The other thing the list does is it gives you the chance to get ahead. There's no reason next Monday's blog can't be written today. This isn't hard news so timeliness is not nearly as critical.

Taking on a business blog is quite a project and not for the faint of heart if you want to get the most from it for your business and yourself. A little time spent planning will work wonders.

Learn more about this author, Duane Craig.
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