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False advertising is prevalent in our society. People are promised things every day in print, television, and billboard advertising that the marketers know will never be delivered.
My mom says if she can't see if, she doesn't believe it. I think her belief stems from being let down so many times. False advertising is one of the most flagrant abusers of her trust, and of the trust of so many others. The worst marketing offenders are the infomercials. Because of my heart condition, I do not shop in stores often. The crowds can be too difficult for me to navigate. So, I make a lot of purchases on the Internet, and a lot of purchases based on what I see advertised on television. One of my most recent purchases was a make-up product for my best friend. This product was lauded by its pitch woman as having almost magical powers to clear up acne. Since this has been a life-long problem for my friend, I thought it would be a great gift for her. She was happy to get it. After trying so many other things that didn't work, she was happy to try anything new. The make-up, with shipping, cost around sixty dollars. In spite of my friend's hope, and my best wishes, it didn't work. I suppose it was fine as an every day make-up. An average female could certainly have used it as a blush or a bronzer. But, for someone hoping to help an acne problem, this was much ado about nothing.

Another product I purchased recently, based on an infomercial, was for my mom. She has back problems related to a fall. I am always on the lookout for anything that will alleviate her pain. I viewed a short infomercial for a "super blue" ointment. The ointment was supposedly easy to apply and would give her hours of relief. She received the package. Like my best friend, she was excited to have a product that might help her when so many others had not. She opened the jar and saw what she described to me as, "a bright blue glob, a lot like the slime' I played with as a kid." She said it smelled horrible. When she put it on, it burned for about five minutes. Then, it ran out of steam. This product cost approximately thirty dollars with shipping. For me, it was another thirty dollars wasted trying to help someone I love. After both of these purchases, I have to say I felt completed bamboozled. I felt worse since this method of shopping is the only one that I can truly accomplish since having my heart attack. I have to rely on advertisers to tell the truth. It's a shame

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