There are many ways to save money in supermarkets. All it requires is attention to detail and a willingness to try something new. Do not get tied into the fact that branded is best, because that is not always true.

1) Look for the own brand value products. For example Sainsbury does value bread at 28p a loaf or slightly better? quality at 48p. Other bread is nearly £1. Would you rather eat for a week for a £ or a day or so. Other value products have the same price differential. The question is whether you eat to live or live to eat. It is the same with non edible products as well.

2) Watch out for the buy one get one free item. However the thing to watch out for here is that sometimes these products end up being more expensive than buying value brands.

3) Save on quantity. For example if you use two pounds of sugar a week there is little point in buying a 1 pound bag on a Monday only having to go back on a Wednesday for another. The main point here is that it will cost more and all the pennies add up.

4) Don't be tempted. Supermarkets are designed to tempt you, both in terms of display and advertising material. To save money don't give way to that temptation. If you don't need it don't buy it.

5) Take advantage of club cards. These will generally give you discounts on every item you buy at the supermarket. It is well worth while, and don't forget to take it with you when you shop

6) Lastly save money by organising your shopping. Popping down the shop once a day is not an efficient way of shopping. It not only costs money, it costs time as well.

Learn more about this author, Paul Lines.
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