by Marsden Tan

Created on: October 07, 2007

Writing your own promotional email is mandatory in MLM business if it is internet based. Here's something you should know.....writing an email to promote your MLM business does not involve any tricks or magic. Simply, if you follow the rules below , you can write an email that is suitable for sending to your prospect every time!

So Let's start your MLM training in writing a good promotional email for your MLM business...

>> Compelling benefits are a MUST

With these attention grabbers in your email, you are half way to winning the battle of converting your prospect to downline because the benefits speak for itself if it meets your reader's deepest desire. With an action to call following the benefits, you are likely to drive people to act.

>> A friendly and informal tone builds rapport.

Whenever possible, write your email as if you are writing to a good friend. Be informal with your writing and avoid technicalities.

>> Address by their name.

Addressing someone by their name makes the context of promoting more personal. Nothing is more appealing than the 'sound' of their own names and nothing grabs someone attention faster with something he/she can associate with.

>> Do not pitch directly in your email.

Start learning how to write sentences like "Click here to learn about...." or "Click here now If you want to discover more about...". Here, you are creating curiosity to make people want to click on the link instead of chasing your prospects away if you pitched directly.

>> Content is important, so is the LOOKS.

How you format your email is equally important! Avoid using images in your email as it will slow down the loading of your email for slow internet connections reader. Bolding on keywords or benefits will definitely grab your reader's attention. Bolding also helps busy prospects to read on important points. Make use of bullets points to break up your copy for easy reading. It is also a way to make your key points stand out.

Finally, once you have written your email, go through again and make sure none of the keypoints and benefits is left out. Stick to these few simple rules and you will have prospects looking forward to receiving your email and may eventually become your customer one day.

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