Focus is the combination of knowing who you are, what you want to do, and where you want to go. In many respects it is like a personal mission statement. At the outset of a job-search, you may not know exactly what your focus is or will be, but you should develop it before launching your campaign. It is something that you should be able to communicate and exhibit at every opportunity.

Employers like to see people who are focused. Now is the time to begin thinking about how your focus will evolve. Structure is the means of organizing your time and efforts throughout the search. By developing a structure in your campaign, you can become more efficient in the use of your resources. It means having a well-defined plan for how you are going to allocate your time, to what activities, with what
priorities. Having structure will also keep you focused on the critical tasks and create a sense of purpose in all that you do.

Control is the realization that you and you alone are in charge. You are making the decisions and calling the shots. You are the one who determines the direction, the priorities, the actions. The more control you can exercise over the events in your campaign, the more positive effect you can have on the outcomes.

In summary, starting your job-search involves some important steps of preparation:
Develop an enthusiastic, positive attitude, with
o Self-esteem
o Self-confidence
o Self-knowledge
Form and maintain productive relationships, with
o Employer and co-workers
o Faculty and colleagues
o Family and friends
Take care of your health and fitness, with
o Diet
o Exercise
o Recreation
Plan to develop and maintain your
o Focus
o Structure
o Control

GOALS ARE NECESSARY
For you to pace your job search activities in a realistic and productive manner, and to organize what is going to become your guerrilla' campaign for a new job, you must have goals. Your goals must be specific to assist you in focusing on the type of business or industry in which you are most likely to find a job and the characteristics of the type of company you prefer.

FOCUS ON ONE JOB OBJECTIVE
Focusing on one job objective at a time will help you to avoid feeling scattered or confused. It will save you time, money and heartburn. Focus first on the job objective that you believe has the highest probability of paying off in a job offer.

FOCUS ON A SPECIFIC INDUSTRY OR TYPE OF BUSINESS
If you are convinced you have the ability to work in more than

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