There is only ONE key to customer service - plain and simple - it is YOU and your ability to remember a customer's name, company name and details about their contact with you. You may have hundreds of customers and think this is impossible. It's not. I've had hundreds and hundreds of contacts throughout the years and this system works.

Remember that each and every customer, whether contacting you via phone, email, facsimile or personally at your office is expecting you to provide service to them like they are your ONE and ONLY customer. It is essential to make each and every customer feel special right from the get-go and customers remember everything.

How can you remember all those names and details? Here are the tricks and tips:

In this day and age of computer technology, it is easy to have a notepad or favorite database system on your computer that saves all your client contacts. Once you receive any kind of communication from a customer, immediately access the database and quickly enter brief details of that particular customer's communication and/or visit to you. Next time that customer arrives or contacts you, quickly check your "special database or notepad" BEFORE you meet with them and amaze that customer by your "memory" of their last communication and/or visit. Customers can't believe it when you remember something six weeks or six months ago that they needed or discussed with you. You'll always have this vital information at your fingertips. It only takes seconds once you start using your system. It also provides important information about your customer and their company for future reference.

All people want to be remembered and since most people even forget names upon first introductions, you will find customers are truly amazed at your memory and what they feel is pure genuine interest in their needs. Watch their smiles or hear their "wow, you remembered me".....you'll never lose when you make someone feel special. They'll want to do business with you again and again because you remembered them and made them feel special. It's a win-win situation!

Learn more about this author, KIKI O'RILEY.
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