HOW TO GET THE JOB YOU WANT AND GROW TO THE TOP.

What I'm about to share with you in this article is a principle that has stood the test of time, one that has been used by the greatest men both of the past and the present. I call it the MAD principle. The word MAD' is an acronym for Making A Difference'. It has no negative or medical connotation whatsoever. It simply means to be making a difference - significant. The principle states that until you are different (unique) you will never be spotted (employed) and until you are making a difference (useful) you cannot get up there (promoted). In other words, what guarantees that you will get the job you want is directly linked to your being different and what will guarantee your promotion is your ability to be making a difference. These two qualities; being different (unique) and making a difference (useful) are what every employer out there wants in any employee. In line with this article, this means that; firstly, in whatever you do either as a professional or employee you have to strive to be the best (different), secondly, whatever you do has to be meaningful and useful to others (making a difference).

I dedicated my time to the study of great multi billion dollar organizations in the past one year, organizations I'm sure most of you would desire to work for. During the course of my study; one thing could be said of them all - they all know why' they exist. Organizations like Microsoft, who out of the desire to make work easier for people brought about a global change in the processing and delivery of Information and communication. Yahoo! Inc whose desire to help other people get access to information quickly has become the world's largest email provider with over two hundred and forty million registered users. Ford motor corporation, whose sole desire to manufacture cars that would be affordable by all American families is one of the greatest organizations in history. The desire to make a difference, other than making them different, also made them great as well. I could continue with the list and I can assure you of one thing, they clearly stand out from the crowd. Why? Because, they all share and live by a common principle, the MAD principle'. Through the application of this universal principle, they have succeeded in building for themselves organizations that are different and are consistently making a difference through the goods produced and services delivered.

This habit of adding value

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