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At some point in your life, you absolutely loved a band, musician or singer, right? Did you ever stop to ask yourself why? Was it the way the music made you feel? What it something about the singer, musician and/or band in particular? Whatever it was it obviously influenced you to buy the music so that you could have it whenever you needed to dance, to reminisce, to relax, to dream or to travel with. It motivated you to buy every offering made available by that artist. It inspired you to see a live performance and anticipate their performances on television. You essentially became a lifelong supporter of that artist. This is exactly what your want from your fans.

In the last decade, it seems we've gotten away from the true meaning of why music really matters because the focus as been on the music industry, commercialism and exploitation of music. As a musician, you have to get back to the deeper meaning of music in order to understand why it is important.

Let's really think about what a fanbase is.

You are essentially building a community. You are serving this community by making music that matters to them. Why should it matter? Because they can relate to the expressions you bring forth to them. It's no different than what a church is to some people. There are literally hundreds of thousands of churches, a number of different religions and tons of followers in each of them. What makes someone choose the one they are apart of? It can be any number of reasons, but most revolve around a) how the church makes them feel (welcomed, safe, and happy) and b) that they feel they belong (whether through someone else's recommendation or through self-discovery of that church). They are accepted just as they are. This is the same type of feeling you want to give people that encounter your music. How can you do that? By being yourself. Show your listeners the emotion you have within and express it through your music. These types of feelings can't be manufactured in a studio. It comes from the most humble part of your soul that can only truly express what you truly have within you. This is why reality shows are so popular. People get a glimpse of real people like themselves, for which they can relate to what is being shown or heard. Your music should deliver the same type of experience for them.

How can you deliever this experience?

You can do this through constant interaction with your fans. Video tape some footage of your performances. Do an interview in your rehearsal studio,

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