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Liquid Crystal Display technology, while much cheaper than it has been in the past, has the advantage of giving a much sharper, clearer picture than available with traditional displays. Of course, as follows with anything that calls itself "improved technology", it's not always evident exactly how to adjust the display to get the greatest picture out of the television. And while all models are a little different, I'll give some general information in this article to hopefully allow to adjust the picture settings to gain the greatest enjoyment from your television.

When you're calibrating your television, it's important not only to get the picture that looks best overall, but that works best in your location, so it helps to replicate the settings that you'll typically be in while watching your television: the lighting, the position you'll be sitting in, everything. Most people don't do this, and end up adjusting their picture several times, unable to find the perfect settings. After setting the location up properly, all that's left is to adjust the settings to get the most satisfying picture to you.
The settings you'll generally see are Brightness, Contrast, Hue, Saturation and sometimes Sharpness. While brightness and contrast deal with the lightness/darkness of the picture, and sharpness the definition of the picture, hue and saturation, which are the two most likely to be difficult to adjust, deal with the tint and strength of the colors displayed.
Aside from those two color settings, the first three are really just a matter of adjusting the picture to fit the individual display, distance a viewer will be, and general lighting of the environment the television's in. It's not a difficult matter at all to find the best fit for your television.
Now the color settings, simply, require adjustment to make the picture look lifelike, and fit your own taste, but can often require a bit more tweaking, so I'd recommend getting the other settings fixed before heading to hue and saturation. I've found that for hue settings, most televisions work better with a tint slightly on the green side, and for saturation, a little bit heavier than normal makes the colors pop, without bleeding too much.
As long as you remember to consult your manual about all the various settings and how to change them, and find the best picture for your own preference, your LCD television's calibration is no more scary than any other display.

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