by Michy Lynn

Created on: September 22, 2007

As you might know, using appropriate keywords in articles is important to have your page or article properly indexed and searchable on the major search engines for those keywords.

'On page' optimization is a term that refers to your actual webpage where the content you have written appears. If you are the one hosting or developing the webpage, there are many things you can do to increase the on page optimization such as: use the keywords in the meta tags, alt tag the images with the keywords, use the keywords in the page title (in the html code) and use the keywords in the page's URL.

If you are not in control of the website where your writing or content will be published or posted, then you can't do all of these things, but there are some simple on page optimization tricks you can use.

For example, you should try to use your keywords or keyword phrases as close to the beginning of the article as possible and as close to the end of the article as possible, with a few placements in the middle. Remember, oftentimes content articles are spread out onto several pages, and if you don't have your keywords placed well, evenly distributed throughout the article, this can lower your placement when indexed.

Secondly, while the internet is moving away from this, some search engines do still look for bolded or italicized keywords. The best way to achieve this is to use paragraph headers in a few locations that you bold or italicize. This isn't all that important, but every little bit can help increase your page views. You should also be sure to use your keywords in your title and/or subtitle.

However, everyone else using those same keywords or writing about the same type of content you have written about will also be doing the same things. On the internet, where content is king, you are competing with every other website that has ever used those keywords you have used in your article or content.

So you need to learn to take your optimization off page for the best results and highest placement in the major search engines.

On page pertains to what you see when you actually click on the URL link to take you to your page or article. Off page pertains to things that are not on the actual page or article itself.

Off page optimization is a term that refers to the process of increasing your search engine rankings and placement by the things you do outside of the actual page. Let's take a look at some tips to help you optimize your content or articles off page.

First, the more places you

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