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have already been used once, so you could link to them in the introduction. If you wanted you could even change "blue variety" for "blue widgets," but that would mean repeating the word "widget" twice in one sentence.

Now, with the body of your essay all you do is devote a paragraph to each keyword. Tell your readers about Mr. Smith, state why his blue widgets are wonderful and go on to explain how easy his credit is to get.

Finally, your conclusion is just a summary of what has gone before. One sentence will do:

John Smith's Widget Company: the people to go to for blue widgets on easy credit terms!

Don't worry, it will get easier as you write more and more sponsored postings. Looking at my watch I can see that I have been writing this article for exactly 15 minutes, but then again, I'm a fast writer and can construct a simple essay in my mind without having to use notes. It's just experience, that's all.

Now, do you remember that you had to write 300 words? Well that means 300, it doesn't mean 250. If you are short then you can write something else in the conclusion. Or expand any of the main paragraphs. However you do it, you must keep to the advertiser's word length. He doesn't mind you going over 300 words, but he will be mightily unhappy if you write under his required length.

It looks easy, doesn't it? Then you will sit down at your keyboard and start to think that it's impossible. Take your time, and remember the magic formula: introduction, body, conclusion. Stick to it, and to the word count, and you will get there in the end.

Learn more about this author, Kenneth Bell.
Click here to send this author comments or questions.

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