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MORE GREEENS MEANS MORE BUSINESS

Firms of all shapes and sizes are happily discovering that among those realities are many business opportunities. In an article about California's efforts to cut carbon emissions, the New York times noted that many big companies such as IBM, DuPont and Johnson & Johnson," have found that steps to curb energy use through efficiency gains not only cut their power bills but often led to overall gains in productivity"

Companies such s shell Sanyo and Toyota are taking out full page ads to remind their customers that they are cutting down on carbon. More and more companies are joining the "green crusade." Panasonic for instance has formed the Panasonic Home and Environment Co., a new US group that focuses on green technology that will help to improve energy efficiency in homes and the health of the home dwellers, that latter concerned being a fairly wrinkle in corporate energy saving carbon cutting approaches;
Du Pont One of the first companies to announce environmental goals (almost 20 years ago) recently announced its 2015 sustainability goals. These are meant to raise revenues by $6 billion or more by 2015, and it is planned that at least $2 billion of this added revenue will come from products that improve energy efficiency and /or reduce green house gas emissions.
Such initiatives come not only from individual companies but from groups of companies with like minds with support from organizations like World Business Council for Sustainable Development. One group led by United Technology Corporation which makes much of the heating, air conditioning and elevator equipment found in buildings and the French-based, global cement and building materials company Lafarge, is focusing on energy efficiency in buildings. It has set goals for buildings being carbon neutral and energy neutral- and cost-effective- by 2050
Carbon sensitivity is affecting businesses that service business, such as the insurance sector. The Allianz group, one of the largest insurers, recently teamed up with the world wildlife fund to produce a report with many recommendations for governments and companies on managing the risks of floods, droughts, and forest fires expected to accompany climate change.
In early October (2006) a coalition of 14 major institutional investors and other organizations that represent many trillions of dollars in assets published a Global Framework for Climate Risk Disclosure to help businesses to determine what information should be provided

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