There are 8 articles on this title. You are reading the article ranked and rated #4 by Helium's members.
So your a new or aspiring artist and your venturing into the unknown. Your creativity has spawned something unique and interesting. Now your ready to display and sell this creation and perhaps make a few bucks. You obviously turn to the internet because you do not have an agent, gallery or name that is in demand from collectors. The art of the sale of art is a difficult one for most artists. Many fine pieces of art never makes it past this stage.
The reasons are many but the top reason is that the art of selling distracts from your creative intent. You probably are not a marketing or art agent and you probably know very little about how to draw visitors to your art online. You make a naive assumption that "your art is great and will sell." You post your art and after awhile the reality of selling art online sets in. Sure you get some page views but your art is not selling. Why not?
Imagine you are the buyer of fine art. This is a simplistic view but you are probably either an individual who intends on displaying art in your home or a collector who is looking for a return down the road. Now collectors are highly unlikely to make an investment in an unknown artist. Collectors want recognition and a string of accolades from the art community. Chances art you have not won an art show or even been involved in one and getting your art in front of a critic is almost impossible. Do not count on collectors buying your art for quite some time. Once a reputation is established and you begin to have serious gallery shows combined with online exposure collectors may begin to consider your creations.
Now lets consider the average homeowner who is surfing the net for an original piece of art. Most homeowners will invest in the infrastucture of their home and the art in it will be one of the last considerations behind furniture, landscaping and other types of furnishings. Since art is usually a last consideration price is a major factor in a sale. Even if they like your art if the price is too high they will not consider buying it sight unseen online. They are more willing to take a chance on a cheap piece of art that looks like it is worth more. Online buyers want a deal. They want to point to the wall and tell their friends they only paid some ridiculously low price for this fine piece of art.
Price is not the only consideration. The fact of the matter is while the internet has made marketing your art easy it is also easy for every serious or non-serious artist. Pay a low
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An introduction to selling art on the internet
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