YOU JUST HAMMERED YOUR "FOR SALE" SIGN ONTO THEIR LAWN...NOW WHAT?

Not sure how to find the buyer for that new home you've just listed?

Where in the world IS the purchaser for that lovely property you've worked so hard to get listed for sale? Rest assured, someone will eventually buy it. Hopefully before the time element of your listing expires.

Let's consider your vendors are a husband and wife team.

From this point on it is a good idea to stay in touch with them both on a regular basis to inform them of the progress you are making on their behalf. Remaining in contact with your vendor will also help keep the lines of communication open, especially in cases of inflexible or stubborn vendors and it will also pave the way for that all important phone call that could come in the middle of the night announcing that you have an offer to present to them.

But first, a few marketing' tips.

The definition of Marketing' is the action or business of promoting and selling products including market research and advertising'. I cannot go too deeply into the subject of Market Research, which I believe warrants an article on its own, perhaps several volumes in book form.

Sales and Marketing are interrelated. If you disagree with that statement, then one of us is on the wrong planet.

If you want to sell your product, in this case a residential property, you will want to "market" it properly in order to quickly encourage "Offers of Purchase and Sale".
(Not to digress too far, but you should know the very important difference between an Offer of Purchase and Sale' and an Agreement for Sale'.)

Of course, one of the most important aspects of selling or marketing any product is to correctly set the asking price. It is vital that you get quick action on your newly listed property and to do that you must list it at the correct asking price. That correct asking price should be within approximately five per cent of the estimated current market value of the property.

Before you listed the property for sale, you did a comparative study of listings in your farm area. You did some market research'.

Let's say you've listed the property for a six month period or longer because you know it is overpriced and that your stubborn vendors, sooner or later, will have to reconsider their greed.

On the other hand, you may have reasonable vendors who allowed you to promote the property priced competitively for quick sale.

In either case, you

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