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you? And if you can't easily navigate through the menus of your phone, how can you use any of the phone's features? All of these questions are of concern to cell phone users and become increasingly important if you use the phone very often.

The keypads on LG cell phones are consistently easy to use for dialing and menu navigation. I've found with their models the layout of the buttons is particularly comfortable and easy to use. Quick access to buttons for needed features such as volume control and voice recording are located on the outer edges of LG phones with their newer models. An additional usability plus is their models provide similar layout over the years and become easy to use and intuitive. Therefore upgrading from one LG phone to another causes only a slight learning curve.

The screen resolutions on LG phones are high quality and a bright backlight provides ease of use during daylight and dark conditions. For those viewing pictures or TV/movie clips, the newer screens display sharp, brilliant colors and enhance the multimedia experience. Finally the menu navigation within LG phones is intuitive, easy to learn, and fast during daily use.

DESIGN (Plus discussion of specific LG models)

It's completely normal that for some people, they don't care what their cell phone looks like. For the rest of usthese phones are HOT!

The rise and growing *popularity* of LG cell phones is widely due to their sleek, stylish phone designs. As an avid cell phone user I prefer to spend money on a phone which is a reflection of my personal taste, a stylish fashion accessory, and also tame enough for the corporate workplace. If the phone is in my hand almost 24/7, I prefer that it look good not only to others but to me.

Of all LG phones I've owned, my current model is ideal to me especially for design. I was happy to recently purchase the silver LG Shine (VX8700) through Verizon. The slim design of this phone is gorgeous and lightweight, truly not giving justice to the sturdy build of the device. As expected with LG their VX8700 is easy to hold, easy to use, and lovely to look at.

When the original LG Chocolate (VX8500) was offered through Verizon, I didn't even wait to test drive in-store and I kept the phone for over a year. The LG Chocolate served me decently well and I liked the menus, design, built-in speaker for music, and the slider style of the phone.

After test driving the newest generation of the LG Chocolate (VX8550) offered by Verizon, it's a definite improvement from

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