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Using a blog to promote your non-profit is great because it's FREE! It's a free way to keep your donors informed on what is happening, gives your employees/volunteers a way to share their experiences, and spread the word about what you do and how you are making a difference. Below are some services you can use to host a blog, as well as some blog marketing tips that will help you once you create a blog.

There are several services that will host a blog for your non-profit. The most popular is probably blogger.com which owned by Google. It's a free service and gets preference on search rankings since it's owned by Google. Another is Typepad.com. This costs about $9.95 a month to use the service, but it has some extra features such as scheduling posts that come in handy. There is also WordPress.com which is a good one as well. It's known best for its ability to make a blog that looks very unique, much like a webpage.

Once you have a blog you have to find ways to market your blog so that people will actually find it, read it. The first step is to go to www.feedburner.com and register for a free account. Feedburner is also owned by Google and has some amazing features for your blog. Then you will want to go to www.technorati.com, www.stumbleupon.com, www.del.icio.us, www.digg.com and create accounts for all of them. These are all free, and they are resources that will help you to market your blog and find new traffic.

After you have set this all up, you will want to allow everyone at your non-profit to make posts. Give them access to the blog and tell them to post whatever they want. The more fresh and relevant content that you display on your blog regarding your non-profit, the more traffic you will receive.

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