11 of 13

Write now Article Tools

Telemarketers. Don't you just love these people? They call and wake you up on Saturday mornings. They call and interrupt that quality time with the family in the evening, always during dinner of course. They call on your private business line at home. You know, the one you give to ALL your business contacts. And they usually all want the same thing. To sell you something. Or to try this at no cost or obligation. Or offer a no-cost review of this or that. I know all of this, because that is also my occupation. It certainly wasn't my job of choice...but it was the best pay in town at the time.

But, these folks are people too. Most are everyday joes just doing a job. They get to sit at a computer and read a script to you when your name pops up. In between calls it's shoot the breeze with your neighbor, sneak out for a smoke and solve a crossword puzzle. Easy money. Right?
Well, yes and no. It really takes a particular personality type to do the job, do it well, without blowing a gasket from the constant abuse and verbal bashing they get over those phones.

We can use my example if you like. I sell insurance. It is mostly accidental death and dismemberment. Occasionally, you might see some accidental injury with accidental death thrown in for good measure. A typical call might go like this. You hear someone say hello in your headphone and you ask to speak to the lead name. Once this person is on the line you launch into your script..or if you are sneaky, you will have written your own script because it will actually sell the product whereas the company approved and lawyer vetted piece of crap they want you to read to your prospective customer has them hanging up seconds after you tell them Who you are, Who you are calling for, the specific division of THAT company you represent and the new name of the new offer that you want to speak to them about.

The call goes something like this : Hi my name is Guy Wire and we are calling on behalf of Who Bought the Farm accidental death insurance company. The purpose of this call is to pull on your heart strings, establish that I am a heck of a nice guy while simultaneously trying to convince you that buying this policy is the very best thing you can do for those you leave behind should you lose your life, and your family loses your income, while you are a fare paying passenger on a public carrier like a national airline or the city bus or a cruise ship or a train or a hot air balloon. We will pay for the first 60 days of coverage

• 1
• 2
• 3
• 4
• next page >>

Add your voice

Know something about Telemarketers are people too?
We want to hear your view. Write now!