Channel Button

There are 7 articles on this title. You are reading the article ranked and rated #7 by Helium's members.

Autos   >

Selling Cars

Salesmanship: Never judge a book by it's cover

I worked for a Rambler dealer in 1961 as a salesman.In those days we would hire about a dozed kids about 21 years old.My brother and I was two of those kids. We would then take brown paper bags ,and rip them up into pieces of about 3x6 inches. then we would write on them,"please call me concerning your car."we would put hundreds of these out in a couple of hours,then wait and get all the calls you can,and give them to a real qualified salesman. Paul Sorvino the great actor,was one of those qualified salesman,I just called him a few months ago, and we had a ball talking about those days!.....back to the tagging...The owner of the car that you tagged would say,what did you do to my car?Then I would say witch car was yours,then he would tell me ,a 1958 ford fair lane.Then I would say wow! I need your car,were exporting them over seas,and I can get you a great price for it on trade,or I have someone looking for that exact car,and I'll go big bucks for your car. well.....our showrooms were full!I once took a customers false teeth ,till he came back with a deposit,one customer left one of his four children,till he brought back the deposit.They wanted to show me, there good faith,and that they weren't kidding about buying a car. In those days the 1961 American 220 two door was $1,585.brand new plus tax with heater and defroster. The brand new Metropolitan was $1,295. in a two door hard top.In 1963 we had a .99 cent sale,we had about 25 cars on the front line with signs on them for .99 cents the sale started midday,and who ever was in the car at one o'clock owned it.,naturally the placed was packed.the cars we gave away ,were cars we took in for about $10. each but the customers thought they were getting $200.-$500. on trade.Shame on me for going into that business,however I met my wife at that .99 cent sale,and she is the best thing to ever happen to me in my life. She worked there as a secretary for $40.a week,and she was a great worker. That was almost 44 years ago.

Learn more about this author, Vito Sassano.
Contact this writer Click here to send author comments or questions.


Below are the top articles rated and ranked by Helium members on:

Salesmanship: Never judge a book by it's cover

  • 1 of 7

    by Richard Serra

    After a lengthy employment at a job that was highly detrimental to my overall health, I opted to try selling cars for... read more

  • 2 of 7

    by Dr Rawson

    Why? I don't understand, why? When? Why not? All of those questions should be inbounds when purchasing a car. Are... read more

  • 3 of 7

    by Toni Doswell

    "Such a beautiful body!" I exclaimed. It was a gorgeous Cadillac. Everything was perfect inside and outside- but ... read more

  • 4 of 7

    by carman

    RESPECT COST YOU NOTHING Even a farmer in dirty overalls deserves the respect and attention of a car salesperson ... read more

  • 5 of 7

    by Steve Wolshin

    When it comes to car salesmanship, there are a few thing that you must remember.... Never judge 100% of the salesper... read more

View All Articles on:
Salesmanship: Never judge a book by it's cover

Add your voice

Know something about Salesmanship: Never judge a book by it's cover?
We want to hear your view. Write_penWrite now!

162719

Featured Partner

The Center for Responsive Politics (Open Secrets)

The Center for Responsive Politics (CRP) is the nation's premier research group tracking money in US politics and its...more

What is Helium? | User Guide | Community | Link to Helium | Privacy | User Agreement | DMCA

Helium, Inc.
200 Brickstone Square Andover, MA 01810 USA