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Significantly; that is the key word. Product packaging can offer a boost to sales, or a lag, but in the long run it is the product itself that will determine the behavior. The number one goal of product packaging is to entice the buyer. To be able to entice the buyer and increase the attention of the product, the target group must be identified. Once the target group is identified packaging can then be tailor made to increase exposure to potential customers.

What works today in advertising and marketing your product may not necessarily work tomorrow. The details are constantly changing with the consumers habits and trends. If the product already competitive in quality and price, then the packaging can make the difference over a competitor with a similar product. That does not mean the colorful and brilliant worded container will beat a competitor if the product is inferior, maybe a short burst but that short burst could do more damage to a name than no burst at all if the product gets a bad reputation.

On the other side of the coin is that if the packaging is not competitive, consumers could be lured over to a competitor with a product of competitive quality. Attention to the consumer's wants and needs as far as the product is concerned and highlighting those qualities that make your product "better" can increase buying behavior and keep a loyal customer.

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