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Google PageRank is very much like the size of a man's you-know-what. Everyone thinks it's important, no one admits it's important (unless they have a huge one) and everyone is interested in the size of everyone else's.

I started a small website earlier this year to investigate whether I could supplement my income. In researching website optimization, I came across PageRank size for the first time and was amazed about how many people obsessed about it. Obviously everyone wants a larger one and there are various methods of increasing it - some proven, some painful, and some downright silly.

But let me explain what PageRank is first.

PageRank is one of the many factors Google takes into account when it returns the results for a search term. It is, in effect, Google's evaluation of how important a site is. The main element in this is the number of sites linking to your site and their PageRank size. This can be viewed as a popularity contest with the sites with the bigger PageRanks getting bigger votes (ain't that always the way).

The upshot of this is that sites with, a small PageRank cannot get close to the top of the results when popular keywords are searched upon, and have to rely on more specific keywords to get traffic from search engines.

PageRank is measured from 0-10. Sites can be out into three categories:

PageRank 0-2 - New websites that are just starting out. Websites that have come to terms with the size of their PageRank and have given up trying to increase it (but secretly hope it'll still grow over time). Bad boys who have broken the rules.

PageRank 3-6 - Established websites that have proven they can perform. Niche websites that have a big enough PageRank to do what they need it to do.

PageRank 7-10 - Some of these guys' PageRank is so big it'll knock you over if they turn too quickly. In order to compete with this PageRank, one needs to develop other techniques to establish your own area of specialist expertise.

In order to not get their PageRank laughed at, webmasters are constantly looking to increase it. Here are a few ways to stretch that PageRank.

Increase the Size of Your Site - By increasing the number of pages on the site, it increases the amount of PageRank the webmaster can play with. If those pages point internally then it can increase the PageRank of those pages for instance. However, you should be careful that you don't create pages with no real value or content, as one can be punished for that (and not in a nice way).

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