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The first Chinese made vehicles coming to the U.S. won't be lemons and here are three words why: Wal-mart, Toyota and Cerberus.

For American consumers high quality and low price has always been great for their wallets. In today's society it's the gateway to simply staying in business for a lot companies. Wal-mart has been receiving bad press over the past few years for its labor practices. But also for its early adoption of importing Chinese made goods for sale in its stores. Although vilified in the public, Wal-mart has made billions of dollars in revenue using this business model. I compare the situation to that old saying: talking like a Democrat in public but voting Republican on Election day. While Mom and Dad are protesting in front of their local Wal-mart by day, they are probably shopping the one in the next township at night. With gas prices hovering around $3.00 a gallon, families need to stretch their budgets. Wal-mart provides these families with good deals and we love good deals. Remember this little tidbit: we import much of our food from China. Who's going to gripe about a cheap car they may take in for repairs twice a year.

Cerberus Capital Management recently closed on their deal to purchase Chrysler from the former Daimler-Benz for $7.4 billion. With the ink still drying on the paperwork, Cerberus demoted Chrysler's CEO and placed ex-Home Depot chief executive Robert Nardelli in the driver's seat. This move proves that Chrysler doesn't have any room for error regarding its future products. Especially true is the joint venture Chrysler has embarked on with Chinese based Chery Automotive. The whole industry is watching as the Chinese government has approved the deal and the three companies (Cerberus, Chrysler and Chery) have plans to hit U.S. shores by 2010. Chery will build the vehicles and export them from China to the U.S. as Dodge badged cars. Success won't be measured in only profits but simply acceptance.

When Toyota first arrived in the U.S. about 50 years ago they believed that selling a cheaper alternative than the domestic companies would be enough to gain a foothold in the marketplace. They were wrong and quickly failed. Only after offering not only a cheaper alternative but a quality and fuel efficient one did Toyota gain traction in this market and have continued to have success. Toyota provided and perfected the blueprint for foreign auto companies to prosper in the North American marketplace. Both

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