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WE ARE HOOKED!

To be fat or to be thin is much more complicated than we can even imagine. For over thirty years, the Science of Appetite has been developing studies, in order to understand the mechanism of our hunger for food that makes us heavy and unhealthy.

Sadly, The United States leads the list of countries with people facing obesity problems. To give an idea about how overeating became our nightmare, today an American individual consume 2,700 calories per day about 700 calories more than it was consumed in the 70's. Also, researchers have revealed that 4 millions U.S. adults are addicted to food.

The every day life conspires for a fatty society. The industrialized food offer is brutal. Every year more than 17,000 new products are introduced in the marketing. Most of them, sell a new health statement, but are still caloric.

The most powerful country in the world is losing the war against the Obesity. During the day, we can't count down how many food commercials you learn watching TV. And the problem doesn't stop right there. When you order a dish at a restaurant, the portion is gigantic. It's important to say that YOU DON'T NEED TO EAT THE WHOLE FOOD. Bring some home and give it to your skinny dog.

Unfortunately, when 70% of our population is considered overweight, even if you are not one of them, you are still paying for the medical health bill. We should handle this responsibility together, and a good way to do it, is what we are doing here at Helium: information.

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