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Search engines have been playing a pivotal role in information communication technology, as it is most frequently used platform available on Internet. There are many search engines providers, but both Google and Yahoo has been dominating major market share in the past years.

In the perspective of traffic generation, the bulk of it will definitely come from search engines, which is why it is imperative to attain the highest page rank possible. Apart from increasing your exposure to almost every avenue like forums and chat lines, the most pragmatic solution of all will be search engine optimisation (SEO) solution. By beefing up the word density of your site content, could eventually lift your position in search engine generated result. Meta tag is another additional solution that could bring your position up.

Besides search engine optimisation and other relevant approach that requires some additional effort, trustworthiness has been in focused these days by search engines. Visitors or surfers these days are highly inclined to believed that domain web sites are more reliable than web-log and most of them believed web-log business are deemed to be fly-by-night in nature. As part as domain is concern, it does come with an IP address. IP address is like your home address. It is often unique and distinguishes an individual user. However, when you tried to visit certain web site, it is recalled that we always uses domain address like www.yahoo.com instead of IP address like 254.111.44.5. IP addresses are too hard to remember, so people usually stick to domain address.

Share hosting domain is like a neighbourhood filled with hundreds of occupants, and the best part is that all of the shared the same IP address because they are all staying in one server. This can be rather disturbing, if at all some of these occupants are hosting sites which are undesirable could be detrimental to your business. You may contest that those were not your site, but to search engine which runs a large database behind it, thinks that your site are undesirable too. Being implicated by undesirable web sites is not the worst scenario, as some other sites may be involved in spamming or scamming activities which resulted in the IP addresses to be banned and you took over this IP will not be able to conduct business operations like sending emails because it has been blacklisted and blocked by ISPs and your site will not even be listed in the search engines at all. Some of these controversial factors

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