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As a recording artist and independent music producer I have had the experience of 'getting my product out there' as they say. That product includes the all-important 'brand.' If there were any pointers that I would offer up and coming bands or artists looking to get noticed it would probably start with this;
Build your brand. There are millions of 'bands' all over the world. That makes it very hard to distinguish between them unless you're a hard core band follower. Not only do they look the same (with the usual bass,lead guitar and drum setup), they may also sound quite similar as I have noticed. I studied music on my own very extensively and I can hear when certain 'bands' display a limited amount of musicianship. It's gotten to the point where some kids get together, learn four or five chords and then start a garage band dreaming of becoming the next big thing. Sometimes it happens. It happens because of pure luck and because they were able to take their 'brand' to the next level. It's okay to create a local following playing in bars and local venues whenever possible, but I have seen some very popular local acts not get any further because they just weren't unique enough to grab a nationwide or worldwide audience of any significance.

Unique,you ask? Take England's Lily Allen for instance. When I first signed up for the popular networking website Myspace I ran across her profile. Nothing really special except she had all these bright, girly color circles adorning the layout of her page and as I gave her a listen I was totally blown away by her talent for unique lyrics and the way she phrased them. I thought that she would probably do a great live show, and thats good. She wasn't that well known back then (at least not in the U.S.) but I added her as a friend and left a comment saying something like 'you are going to big one day'. Next thing I know shes on the Tonight Show. How's that for being right on!
Besides being unique, and that would include being very 'tight' as a band ( an expression depicting a band that plays with almost perfect timing indicating their level of experience) I think a band should have some kind of instrument not usually associated with 'bands'. I once had the pleasure of seeing a live band at a tavern I used to frequent that surprisingly included a cello along with your usual lineup of bass,drum,guitar. The player was pretty good and the mixture wasn't half bad. I liked the combination and it immediately caught my interest, as I

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