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it takes time to set up a small business, and time for the business to grow. Entrepreneurs are usually committed to at least three years, and in most cases, much longer.

4 - FIND SELLING ENJOYABLE
The entrepreneurial mind set usually does not view "selling" as just a cash transaction. Rather they view each sale as an opportunity to satisfy a customer need. They learn to become good sales people (i.e. identifying customer needs, offering the appropriate product/service, deal with objections, and close the deal) because they are genuinely interested in people.

5 ABLE TO DEAL WITH FAILURE/REJECTION
Entrepreneurs have a special way of dealing with failure and rejection. The most effective entrepreneurs are realistic enough to know they are going to make mistakes. They face these situations as learning opportunities. Recognizing the elements of a failure will provide important guidelines to avoid similar problems in the future.

Effective entrepreneurs know how to deal with rejection, because they know that rejection is a frequent component of doing business. Entrepreneurs understand the "conversion rate" concept. Conversion rate simply means how many contacts have to be made in order to achieve a sale. The "rule of thumb" is that only 1 out of ten contacts can be converted. The entrepreneur expects rejection. They will increase their exposure to rejection in order to increase sales. If the conversion rate is 1 out of 10, and the goal is to make three sales, then the entrepreneur knows that roughly 27 rejections must be encountered to achieve the sales goal. "You have to kiss a lot of frogs in order to find your prince(ss) charming".

6 MONEY AS A MEASURE
Money has a special meaning for entrepreneurs. It is a way to keep score. Naturally, entrepreneurs endeavor to earn as much as they can, but salaries, profits, net worth are seen as measurements of how well the entrepreneur is achieving goals. Many entrepreneurs are satisfied with modest growth because they enjoy all the other rewards of being one's own boss.

7 MODERATE RISK TAKING
Entrepreneurs are not gamblers. Rather, they are prepared to take moderate, calculated risks. They are aware of a "no risk-no return, high risk-high return" continuum. Effective entrepreneurs are generally in the middle. They are prepared to take larger risks than wage earners in order to achieve higher returns, but they tend to explore and research the nature of the risk they are willing to take. Their thinking tends to be that they will accept

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